The Jones Road Beauty Sale Is Here: These Are the Best Buys
10/27/20254 min read


What are you jonesing for?
In a festive twist, Jones Road Beauty just announced its first ever (proper) sale. For the last few years, the brand leaned into limited editions and holiday-only sets. And while bundles technically offer savings, they don’t allow much room for choosing exactly what you want. This time, depending on your haul, you can save up to 20% on everything.
Try using code ROADIESHOLIDAY10 for extra $10 off!
Today is the day fans have been waiting for. If you’re new to Bobbi’s “your skin but better” philosophy or prefer a no makeup makeup approach, the picks below will help you navigate the sale.
As a long-time fan who doesn’t wear eye or lip color, I still have a surprising number of Jones Road favorites. My skin at 45 is in good shape but I appreciate the subtle glow, soft wash of color, and believable finish the brand does so well. I’m obsessed with What The Foundation. I have a ride-or-die skincare favorite. I wear one of the scents constantly. And there is a brush I think is spectacular for tinted moisturizer. Here’s the scoop.
Oh wait, one more thing. If you're new to Jones Road or unsure about a color match, please take The Shade Quiz. It's so helpful.
Jones Road Sale Details
This is Jones Road’s first discount event and it aligns perfectly with the season. Holiday sets are INCLUDED. Happening now at jonesroadbeauty.com.
10% off all orders
15% off orders over 75 dollars
20% off orders over 100 dollars
Miracle Balms
I’ve tried them all and know exactly what works for me. I skip shimmer and go straight for subtle glow. My top three: Au Naturel, Dusty Rose, and Cocoa Bronze. Au Naturel is my winter pick over tinted SPF. Dusty Rose is what I tap onto cheekbones before going out at night. Cocoa Bronze is a beautiful all-over bronzer.
If I had to round out a top five, I’d add Pinched Cheeks and Sunkissed. Both give that just-radiant-enough finish.
Bronzers
The Jones Road Gel Bronzer is non-negotiable for me. It’s one of the most natural liquid bronzers out there, totally shimmer-free, and blends in easily. Because the gel texture takes a few extra seconds to set, you get enough time to place it exactly where you want it.
The powder bronzers are also fantastic. I loved Bobbi’s original matte bronzers in her namesake brand and the Jones Road version lives up to that legacy. Silky, smooth, and never settling into pores. I reach for gel most often but over the summer, when I wanted a slightly matte finish, the powder delivered a very believable result. Find your bronzer match here.
What The Foundation (Beige)
Full disclosure, I use WTF sporadically. My skin shifted over the years from combination to normal to dehydrated with an active T-zone. More often than not, it leans dry. Since What The Foundation in Beige delivers moisture and light pigment, it corrects redness well and gives my skin that sought-after rested appearance.
I also appreciate that the formula has none of the shimmer, sparkle, or iridescence. There are evenings when I tap a small amount onto my cheeks, forehead, and neck, pat it in, and head to dinner feeling like my best candlelit self. I love this product because it’s nothing like a conventional foundation that chooses coverage over glow. Check out all the shades here.
Just Enough Tinted Moisturizer (Beige)
The texture is elegant, feels great on the skin, and provides just enough pigment to cover minor imperfections. My one gripe is that Just Enough in Beige isn’t the same shade as WTF in Beige. My tube runs a bit warmer. The yellow doesn’t read harshly but I still prefer the undertone of Beige in WTF. Can someone confirm I am not hallucinating in regards to this shot:
Before moving to Spain, I made a two-hour trip to the JRB flagship and had one of the most disappointing retail experiences ever. I left empty-handed and questioned my passion for beauty for the remainder of the drive. Hopefully the associate was having an off day. I mainly made the trek to figure out a different shade for the warmer climate but again, successful I was not.
The Rich Eye Cream
One of the best eye treatments on the market and easily my favorite Jones Road skincare launch. Ultra nourishing but not the slightest bit greasy, and never migrates past the lash line. It’s also excellent at perking up my dull or tired eyes. It holds its own against far more expensive formulas. A true 10 out of 10. Pick it up here.
The Face Pencil and The Neutralizer Pencil
The Face Pencil is one of the most impressive concealer crayons I own. Solid yet creamy, impressive pigment, and a subtle finish that doesn’t crease.
I reach for the Neutralizer more often. Light Peachy Pink erases signs of fatigue instantly. If Just Enough is the tinted moisturizer, this pencil could easily be called All You Need. It certainly is all I need most days. Cannot recommend it enough. Find your perfect shade match here.
Shimmer Face Oil
This is your subtle wake-up call in a bottle. Despite the name, it’s less oily than you’d expect. Pink Opal is the least shimmery and my most used shade. Cool Rose is lovely but looks a touch too iridescent on me. Great mixed into moisturizer or tapped onto high points for a soft energy boost. Get it here.
JRB Brushes
Jones Road makeup applies beautifully with fingers but the brushes are worth exploring. For the longest time I thought The Skin Brush was the one. Turns out, The Daily Brush is even better. It works perfectly with any tinted moisturizer and delivers a seamless finish every single time. Since I do have some facial hair, blending in tracelessly along the hair line is a must for me.
The Detail Brush is my other essential. Ideal for spot concealing and refining the undereye area. These two are must-haves. The rest is optional. Explore all JRB brushes here.
Shower Fragrance
Easy yes. If you love clean, soap-like scents, this is it. Fresh, comforting, and something you want to re-apply throughout the day. I liked BKLYN but Shower is my true match. I’m eyeing En Route next so if you’ve tried it, tell me everything. Get it here.
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